Monday, October 26, 2009

Saturday, October 17, 2009

Viral marketing... ARG trailhead... or genuine phenomenon?

This site has taken the interwebz by storm and sparked up much interest.

According to the site, this man (referred to as "ThisMan") has appeared in the dreams of thousands of people all across the world. Mostly appearing as a benevolent force, he has appeared on multiple continents in many different dreams. The story begins-

In January 2006 in New York, the patient of a well-known psychiatrist draws the face of a man that has been repeatedly appearing in her dreams. In more than one occasion that man has given her advice on her private life. The woman swears she has never met the man in her life.

That portrait lies forgotten on the psychiatrist's desk for a few days until one day another patient recognizes that face and says that the man has often visited him in his dreams. He also claims he has never seen that man in his waking life.

The psychiatrist decides to send the portrait to some of his colleagues that have patients with recurrent dreams. Within a few months, four patients recognize the man as a frequent presence in their own dreams.

We are then left to assume, that by word of mouth, this image is spread around like a chain letter and more people come forward to admit they have dreamt of this man.


Greggallows just sent me this link to support the argument that this is in fact viral marketing/an ARG.

Friday, October 16, 2009

Commercial Actors' Repertory Theatre

Klaus St├╝tz is the Artistic Director of the Commercial Actors' Repertory Theatre in New York City. Watch as he transforms his students into finely tuned commercial wunderkinds. Directed by Ryan Iverson.

Tuesday, October 6, 2009

Thursday, October 1, 2009